An interactive and applied approach to studying cognition. With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today:     New InQuizitive science-based adaptive assessment     A pedagogical program based on the “testing effect”       New ZAPS 3.0 Interactive Labs     Author-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader